Spark Design System
Accessibility
Clear content
Content should be written as clearly and simply as possible.
Why it matters
Users with disabilities that make it difficult to decode words and sentences are likely to have trouble reading and understanding complex text. We want to ensure that the text of our web pages is not difficult to read. Also, keep in mind that screen readers don’t read typographic symbols well. When writing any copy, we refer to Cars.com content strategy principles and aim for:
- Clear, consistent and useful copy.
- Using section headings to organize content.
- Using consistent vocabulary for labeling elements throughout the experience.
- Avoiding abbreviations, jargons and idioms.
- Avoiding dashes. Instead of writing 1-3, write 1 to 3 as screen readers have trouble reading typographic symbols.
- Using list formatting as appropriate.
- Expanding acronyms on first use. For example, Vehicle Identification Number (VIN).
WCAG 2.0 reference: 3.1.5 Reading Level, 3.1.3 Unusual Words, 3.1.4 Abbreviations
Example
Making content readable and understandable
Example of Making content readable and understandable
How to check for this
- Measure the readability of the text with an app editor such as http://www.hemingwayapp.com/ Automated
- Check for any jargon, abbreviations, typographic symbols. Manual
Collaborators
If you see written material that deviates from our content strategy principles, reach out to the content author.